Once I was happy enough with what I was producing musically and didn’t feel the need to churn out song after song I found myself at something of a loose end as to what I could do next within the industry.
By this point I had grasped the concept of the ‘bigness’ of the internet so my physical location was not the obstacle that it was many years earlier. What did, however, intrigue me was the amount of no-cost marketing options not only for ones music but for pretty-well anything relating to ones music or ones own name.
This latter aspect was foreign to me mainly for reasons of self-consciousness and perhaps my Scottish working-class background where inverted snobbery was actively and patronisingly encouraged.
I undertook some lengthy discussions with musicians of various standing and internet marketers from various areas outside of the music industry. The reason that I avoided music industry marketers was to avoid being ‘samey.’ Every promoter will tell you that their band will “rock your socks off” or will “blow you away”, so on and so forth. They may well be right but the odds of standing out amidst a countless number of “hot-rocking” bands are pretty slim when ones financial position is severely compromised.
I had my website, scotsbob.webs.com done for me by a friend. I paid little attention to the technical side of it until mid-2008. From there I worked out the bare minimum of HTML which was enough for me to add ‘things’ that were free for myself & free for anyone interested enough to look.
In the interests of preventing boredom setting in, I have placed ‘simply click’ images & words below. As mentioned, they cost nothing to subscribe to, have instant ‘opt-in/out’ options but are geared towards providing as much FREE information as to where my music is at & what I’m about. I strive to make any applications as minimalist as I am permitted whilst providing maximum privacy by simply ‘clicking’. No-one is less patient than me when ‘on a mission’ so I aim to cater for low tolerance levels.
I have had more than a few people write reams of pages requesting that I don’t waste their time. This has never been my intent. Perish the thought that I have forced these people to waste their time by writing screeds to me when a simple expletive would have sufficed. Then again, to borrow yet another quote from Bob Dylan, “I hurt easy, I just don’t show it. You can hurt someone and not even know it.”
It’s a terribly sharp double-edged sword.
On A Runaway Train by Bob Findlay
Gimme by Bob Findlay
Pleased To Meet You by Bob Findlay
Posted by Haych on April 20, 2009 at 12:10 am
Gr8 Entry Bob
And some valid points on marketing made xox